Backing the founders redefining life’s everyday choices
FIGR is a family office fund investing in responsible early-stage consumer businesses.
Switchers
Switchers disrupt the consumer sector with exciting alternatives to existing goods. Responsible products people want to use.
Switchers disrupt the consumer sector with exciting alternatives to existing goods. Responsible products people want to use.
Enablers
Enablers support consumers and businesses to make responsible choices. Tools and resources enabling everyone to do better.
Enablers support consumers and businesses to make responsible choices. Tools and resources enabling everyone to do better.
Solvers
Solvers create solutions to unsolved issues affecting consumers’ lives. Tackling real problems for real people.
Solvers create solutions to unsolved issues affecting consumers’ lives. Tackling real problems for real people.
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Switchers
Switchers disrupt the consumer sector with exciting alternatives to existing goods. Responsible products people want to use.
-
![]()
Enablers
Enablers support consumers and businesses to make responsible choices. Tools and resources enabling everyone to do better.
-
![]()
Solvers
Solvers create solutions to unsolved issues affecting consumers’ lives. Tackling real problems for real people.
Spotlight investment
Allday Goods has built a cult following by turning plastic waste into limited-edition kitchen tools for chefs and home cooks.
“We’ve followed Allday for years. Hugo and the team have built something with exceptional foundations of sustainability, craft and a unique design language. Now is the moment to take Allday from cult status to a kitchen staple.”
