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Switchers disrupt the consumer sector with exciting alternatives to existing goods. Responsible products people want to use.
Allday Goods has built a cult following by turning plastic waste into limited-edition kitchen tools for chefs and home cooks.
Founded 2021
Invested 2026
Founding team
Milestones
Over 17,000 products sold in 2025, over 90% from DTC
More than 23,000 kg of plastic saved from landfill so far
All 7 in-person product drops and 33 online drops sold out in the same day
Limited edition collaborations with Ottolenghi, Paul Smith, Soho House, Maldon Salt, Belazu and Kerrygold