Backing the founders redefining life’s everyday choices
FIGR is a family office fund investing in responsible early-stage consumer businesses.
Switchers
Switchers disrupt the consumer sector with exciting alternatives to existing goods. Responsible products people want to use.
Switchers disrupt the consumer sector with exciting alternatives to existing goods. Responsible products people want to use.
Enablers
Enablers support consumers and businesses to make responsible choices. Tools and resources enabling everyone to do better.
Enablers support consumers and businesses to make responsible choices. Tools and resources enabling everyone to do better.
Solvers
Solvers create solutions to unsolved issues affecting consumers’ lives. Tackling real problems for real people.
Solvers create solutions to unsolved issues affecting consumers’ lives. Tackling real problems for real people.
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Switchers
Switchers disrupt the consumer sector with exciting alternatives to existing goods. Responsible products people want to use.
-
![]()
Enablers
Enablers support consumers and businesses to make responsible choices. Tools and resources enabling everyone to do better.
-
![]()
Solvers
Solvers create solutions to unsolved issues affecting consumers’ lives. Tackling real problems for real people.
Latest investment
Turning a commodity into a community with extra virgin olive oils that elevate the table and the farmer.
“We are excited to support the team to redefine the olive oil market. They are getting the most sustainably and fairly produced extra virgin olive oils into the hands of consumers, which sets them apart in a sector dominated by mass-produced blends. Plus, the oils taste amazing!”
